Company Partners with Signature Websites Network
According to Pew Research, ownership of eReaders and tablets doubled over the 2011 Christmas holiday. Showing its commitment to the Christian retail industry, Thomas Nelson, Inc. has partnered with Signature Websites Network to assist retailers in growing both their eBook and traditional, in-store sales.
Signature Websites Network will now provide the ability for Christian retailers to sell Thomas Nelson newly released and best-selling titles in eBook format. As a result of the partnership between Thomas Nelson and Signature Websites Network, more than 300 Christian retailers are selling Thomas Nelson eBooks and downloadable audiobooks, powered by eChristian, through their personalized Signature Websites.
Not only can customers now purchase an eBook from their Christian retailers, stores are offering monthly “cost saving” promotions through online and in-store marketing. Whether customers prefer purchase of a physical product at the bricks-and-mortar location or through the retailers’ Signature Website in eBook format, they will receive the same discount.
“Thomas Nelson is committed to the success of the Christian retail channel in the launch and sales of eBooks, downloadable audiobooks and mobile apps,” said Robert Edington, vice president for Thomas Nelson Publishers. “With the tremendous growth of eBooks in the marketplace, we recognize their importance to retailers and Thomas Nelson alike. We will continue to provide strategic leadership essential for our mutual success.”
“The support of the Thomas Nelson team is enabling our retailers to develop their eBook business in addition to their core business, rather than replacing it,” said Larry Haege of Signature Websites Network. “We are confident that coordinating promotional efforts for both digital and print products, through in-store displays and online email marketing techniques will drive in-store sales simultaneously establishing Christian retailers as the source for eBook products customers can trust.”
“We are excited about having the great presentation of eBooks and audiobooks on our Signature Website,” said Bill Ballou of The Solid Rock Bookstore in Kearney, Nebraska. “Whether we are downloading books for our own Nooks or providing downloads for our customers, we are pleased with the great selection and convenience, all coordinated with our in-store promotions. We want the Solid Rock to continue to be the first choice for our customers.”
