Thomas Nelson and Max Lucado Sign New Publishing Agreement

First of Three Trade Books To Release Fall 2013

Grace book

Max Lucado Signs New Deal with Thomas Nelson

Thomas Nelson and New York Times bestselling author Max Lucado will continue their long-term relationship with the signing of a new three-book contract. The three trade books will release in the next five years, the first in the fall of 2013.

The new contract allows Thomas Nelson to publish not only trade books but also supplemental products based on the content of the upcoming titles. These ancillary products will likely be crafted for the children’s, gift and curriculum groups within the company to release simultaneously with each respective trade book.

Thomas Nelson has consistently published Max Lucado’s books since The Applause of Heaven released in 1990, and this contract marks their ninth consecutive multiple-book agreement with Lucado, spanning 25 years of publishing.

David Moberg, Thomas Nelson Senior Vice President and Group Publisher, says: “After working with Max for almost 25 years, I am still struck by the power and promise of his books. It has been our privilege to serve as Max’s publisher and brand team, and we look forward to all that God has in store for our partnership.”

“What an amazing 25 years it has been,” says Max Lucado. “The team at Thomas Nelson has a passion for inspiring the world, and I’m honored to be a part of it.”

Thomas Nelson will complete their current agreement with Lucado with the publication of GRACE: More Than We Deserve, Greater Than We Imagine, which releases September 18, 2012.

Max Lucado is the leading inspirational author in United States and has more than 100 million products in print, including books, videos, devotionals, greeting cards, booklets, Bible studies and commentaries. His products have over 600 foreign language licenses covering 41 different language markets. In his 27-year publishing career, Lucado’s books have appeared on national bestseller lists such as The New York Times, USA Today, Publishers Weekly and ECPA. Lucado has been featured on countless national media outlets including The TODAY Show, Good Morning America, Huckabee, and Fox & Friends. Max and his wife, Denalyn, call San Antonio, Texas, home, where Max has served the people of Oak Hills Church for 25 years. MaxLucado.com

Thomas Nelson is a leading provider of Bibles, products, and live events emphasizing Christian, inspirational and family value themes. For more information, visit its website ThomasNelson.com

MMPR About MMPR

MMPR is a full-service book publicity agency, specializing in the strategic promotion of Christian and inspirational titles. We’ve promoted titles from politicians, pastors, athletes, housewives, psychologists and Bible teachers. But we won’t publicize a book we don’t like. Being fans first makes us better publicists. And life is simply too short to read bad books.